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POKER
IS RED HOT!
For
years relegated to back rooms and home games,
today, poker is king.
Thanks
to extensive network television coverage and exploding
internet poker play, more Americans than ever
before have joined the poker nation. Estimates
indicate that over 65 million people in
the USA play in home poker games, watch poker
on television, or play in poker casinos. Poker
is no longer just a game -- it’s a national
pastime!
Card Shark Media offers two features
that enable your newspaper to attract this large and active marketplace.
“Playing
Poker with Daniel Negreanu” brings new readers to your newspaper and
builds readership among current subscribers. Like readers who count on
your newspaper for advice on betting sports like horse racing and games
like bridge and chess, perennial fan favorite and 2004 professional
Poker Player of the Year Daniel Negreanu will provide insightful poker
strategies and entertaining vignettes that will pull readers in week
after week after week.
Card
Player Magazine's Tournament Hand Matchup educates and entertains your
readers with exciting poker action and concise poker hand analysis.
This feature is an idea replacement for bridge columns and is the
perfect addtion to the Sports, Features, or Classified sections of your
newspaper.
Still
not sold on the power of poker? Here are just
a few facts and statistics that demonstrate the
immense popularity of the game:
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An
estimated 65+ million Americans play or watch poker -- five times the number of bridge players in the
USA |
| • |
More
than 53 million American adults – 26
percent of those 21 and older – made
310 million casino visits in 2003, according
to the “Profile of the American Casino
Gambler: Harrah’s Survey 2004” |
| • |
Poker
on television is a true phenomenon:
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> |
ESPN
broadcasts the World
Series of Poker |
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> |
Bravo
hits paydirt with its Celebrity Poker Showdown |
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> |
The
Travel Channel wins its biggest pot ever with
The World Poker Tour |
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> |
Fox
Sports Net has a winner with the Superstars
of Poker |
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> |
Game
Show Network doesn’t bluff with its
hit High Stakes Poker |
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> |
NBC goes all-in with its
broadcast of the National Heads-Up
Poker Championship |
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Over
1.8 million active money players playing online
poker in February, 2005, according to PokerPulse.com |
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Approximately
$200 million wagered per day on online poker
sites |
| • |
Younger
Americans are playing more poker today than
any other age group, according to Hartz/Luntz
Research. 22% of those aged between 21 and
39 played poker within the last 12 months |
| • |
Poker
is very much a game played by men and women.
While poker is more prevalent among men than
women overall, women between 21 and 39 are
more likely to play poker than 40 to 59 year
old men. |
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